So a customer was looking for a new book the other day. She was a fan of Emily Giffin and had just broken up with her boyfriend. She was thinking about buying The Girl With the Dragon Tattoo by Larsson. Put aside the fact that I am not a fan of this series, I simply knew it wasn't what the customer wanted to read at that moment.
After thinking about it for a minute I suggested Good in Bed by Weiner. Of course I told her about 32 Candles by Carter but she was looking for a paperback. I flirted with telling the customer about Feminsita by Kennedy, but the more I thought about it the more I felt sure Good in Bed was the right recommendation.
The customer read some of Good in Bed before leaving and was very happy with it. Its easy to buy books online but a reader can't get personalized suggestions. I wonder how this impacts female authors of color
Do they sell better in bookstores? Or online? Part of me wants to say online. Customers never have to worry about an item being in stock. Though there's the issue of someone purchasing a book online that doesn't fit their reading mood or they simply don't care for it.
Someone buying a book they don't like shouldn't be a big deal. Unfortunately, too many readers don't regularly read female authors of color. So if a reader is underwhelmed by the one book they decide to read, chances are they won't be seeking out more female authors of color anytime soon.
In the bookstore, customers can get recommendations. They can browse the shelves until a cover catches their eye. I think there's still something to be said for connecting with a book in person. Especially when a reader is getting out of their comfort zone. Some bookstores make this difficult when seeking out female authors of color. Luckily I don't work at one of those stores.
Where do you think female authors of color fair better? Another guick questions - Do you think Independent bookstores are better at suggesting and displaying female authors of color then Chains?